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Why Use a REALTOR®?

All real estate licensees are not the same. Only members of the National Association of REALTORS® may call themselves REALTORS® — and they subscribe to a strict Code of Ethics.

REALTORS® are committed to treating all parties honestly and maintaining a higher level of knowledge of the buying and selling process. An independent survey reports that 84% of home buyers would use the same REALTOR® again.

Real estate is one of the biggest financial decisions most people make. Considering the small upside cost and the large downside risk, here are a dozen reasons to work with a REALTOR®.

1

Determine your buying power — your financial reserves plus borrowing capacity, with referrals to qualified lenders.

2

Access many resources to find available properties, including those not actively advertised.

3

Provide objective information on each property — utilities, zoning, schools and resale value.

4

Help you negotiate price, financing, terms, possession dates, repairs and inclusions.

5

Guide due diligence — inspections, title review and connecting you with qualified professionals.

6

Explain financing options and help identify qualified lenders for your situation.

7

Guide you through the closing process and keep everything moving together.

8

Give up-to-date market information so you price and position your home to sell.

9

Market your property to other agents and the public through the MLS and cooperative networks.

10

Know when, where and how to advertise — and prescreen and accompany qualified buyers.

11

Objectively evaluate every buyer’s proposal without compromising your position.

12

Help close the sale — resolving repairs, title issues and the overwhelming paperwork.

Information courtesy of realtor.com® and the National Association of REALTORS®.

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